ForwardLink Consulting

ForwardLink Consulting serves CEO’s, CTO’s, senior marketers, boards, and investors in developing strategies for the commercialization of innovative wireless technologies. Our objective in every engagement is to leverage our proven business acumen and deep technical knowledge of embedded signal processing and wireless communications to maximize our clients’ return on investment and speed their “time to money”.

ForwardLink Consulting support this objective with the services that include:

Strategic Planning

• Advising on corporate growth strategy – helping to answer fundamental questions on where a corporation should be positioned now and in the future
• Analyzing the Market – Helping to define position within the market including market segmentation and size, value chain, technologies, and competition
• Analyzing Your Organization – Evaluating operational metrics, organizational structure and core competencies

Market Planning

• Helping to define a portfolio strategy and product roadmap – including the development of a “whole product” offerings and maximizing economies of scale within the portfolio
• Helping to evaluate “make vs. buy vs. partner” decisions – in meeting your strategic objectives
• Supporting the development of marketing mix elements – product/service pricing, branding and marketing communications, distribution strategy and channel development, and customer service and support strategy
• Helping to establish e-commerce services – including web marketing, on-line distribution and search engine marketing/optimization (SEM & SEO)

Technology Planning

• Helping to define an innovation strategy and technology roadmap – defining processes for critically evaluating dimensions of architecture; establishing distinctive competence and vectors of differentiation;
• Analyzing current and emerging standards – and assessing the impact of these standards on your business fundamentals
• Helping to set up product development disciplines – including product development and product lifecycle management

Business Development, Corporate Development, and Interim Executive Management Support

• Supporting the assessment and pursuit strategic alliance partners, OEM channels or sales channels
• M&A analysis and due diligence activities
• Start-up and interim CEO, CTO or CMO executive resources to bridge resourcing needs